Collection
Black Friday & Cyber Monday Email Templates
Black Friday and Cyber Monday templates for the biggest sale weekend of the year, from the first teaser to the final hours of the offer.
← Back to all templatesPlan the whole sale weekend.
A Black Friday campaign is rarely one email. Most stores send an early-access teaser, a launch email on Friday, a reminder over the weekend, and a separate Cyber Monday push. Start each send from a template that fits its job, and keep the same colors and header so the sequence reads as one campaign.
Make the discount impossible to miss.
These layouts put the offer first: a large headline for the percentage off or the code, a prominent button, and product blocks you can fill with your best-selling items. Readers skimming a crowded inbox that week see the deal before they scroll.
Ready before the rush.
Customize the copy, images, and colors in Topol's free drag-and-drop editor, then export clean, responsive HTML for your ESP. Building the emails in early November leaves time to test them in Gmail, Outlook, and Apple Mail before the sale starts.