Category
Birthday Email Templates
Send personalized birthday messages that delight your recipients. Great for automated birthday greetings, customer loyalty rewards, celebratory announcements, or surprise discounts.
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Who sends birthday emails.
Retailers, loyalty programs, and subscription services use birthday templates for automated customer greetings, often paired with a discount or reward. SaaS products and communities also use simpler versions for member or employee birthday messages.
What to include.
Keep it personal and short — a name field, a warm one-line message, and one reward or CTA such as a discount code. Automated birthday sends work best triggered from your customer data, so design the template once in the drag-and-drop editor and let the merge fields do the personalizing.
More categories.
Not required, but it's the most common approach for retail and loyalty programs, since it gives the recipient a reason to come back.