Who sends welcome emails.

Any business onboarding new subscribers, customers, or users sends welcome emails — SaaS products, e-commerce stores, newsletters, and membership communities all use this category to make a first impression and set expectations for what's next.

What to include.

State clearly what the recipient signed up for, what to expect next, and one action to take now, such as completing a profile or browsing a first collection. Keep a welcome email focused on one goal rather than several. Build it once in the free drag-and-drop editor as the first step in your onboarding flow.

Immediately after signup, while the recipient's intent is still fresh — most ESPs support triggering it automatically.