Category
Trial Expiration Email Templates
Notify users about upcoming trial endings, encourage upgrades, and highlight premium features. Designed to reduce churn with clear calls to action.
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Who sends trial-expiration emails.
SaaS and subscription products use these templates to notify users their free trial is ending soon, encourage them to add payment details, or highlight features they haven't tried yet before access changes.
What to include.
State the exact expiration date, what happens if no action is taken, and one clear CTA — "Upgrade now" or "Add payment method". Highlighting one or two premium features the user hasn't used yet can help the case for upgrading. Build it once in the free drag-and-drop editor and trigger it a few days before expiration.
More categories.
Yes, highlighting one or two premium features the user engaged with during the trial is a common and effective approach.