Topol Plugin vs. Stripo Plugin — Embedded Email Editor or Editor With an Embed Option?

Topol Plugin charges by prepaid users — each one is a customer account in your platform that opens the editor during a billing month. It counts per account, not per person. If a company has 30 employees all using the editor, that's still just 1 prepaid user.

The Business plan ($300/month) includes 500 prepaid users. Each additional user costs $0.70. So if 600 accounts open the editor in a month, you'd pay $300 + (100 × $0.70) = $370.

Stripo Plugin charges by unique emails per month. They have a Free tier (100 unique emails/month, but no branding removal or custom blocks). The Startup plan is $100/month for 400 unique emails (still no custom blocks), and Business is $550/month for 15,000 unique emails with custom blocks included. That Business tier is nearly 2× the cost of Topol Plugin's $300/month plan. Enterprise pricing is custom.

See full Topol pricing →

Stripo started as a standalone email editor and now serves over 1.7 million people. The plugin is one product in a larger suite that also includes a standalone editor, an email testing tool, a signature generator, and a gamification toolkit. Most of Stripo's engineering time, documentation, and support naturally goes toward those 1.7 million standalone editor users.

Topol also offers TOPOL PRO — a web-based email template editor for individuals who need to design and export templates for use anywhere. But the Plugin is where the team puts most of its energy. Features, support, documentation — it all centers on the embedded use case. You'll notice the difference when you hit a tricky integration scenario — custom event hooks, programmatic template updates, custom block injection — and need a clear answer fast.

Getting started is straightforward — Topol Plugin integrates as a Vue.js component. You can have a working embed running in about 5 minutes, then customize from there using the documented APIs.

Is Topol Plugin purpose-built for embedding in SaaS products? Yes. The Plugin was designed from the ground up to be embedded in other products. Topol also offers TOPOL PRO as a standalone template editor for individuals, but the Plugin is where most of the team's engineering effort goes. Stripo Plugin, by contrast, is one offering in a suite built around a standalone editor with 1.7 million users.

Stripo Plugin uses its own HTML/CSS engine that has been actively maintained for years. It handles most standard rendering scenarios well.

Topol Plugin takes a different approach — every email goes through MJML, the open-source email markup framework with 15,000+ GitHub stars. An active open-source community keeps MJML's compatibility up to date across Gmail, Apple Mail, Outlook 2013–2021, Yahoo Mail, and Samsung Email. With Stripo, that rendering compatibility work falls on their internal team alone.

Does Topol Plugin use MJML for email rendering? Yes. Every email built in Topol Plugin goes through MJML, which takes care of Outlook conditional comments, responsive layouts, and client-specific quirks so you don't have to.

See how Topol Plugin integrates → Read the docs

Stripo Plugin integrates via a JavaScript component, and the core documentation covers the basics well. Where it gets thinner is the less common stuff — custom event hooks, programmatic template updates, custom block injection — because Stripo's team is primarily supporting 1.7 million standalone editor users, not plugin integrators.

Topol Plugin's docs were written for developers building integrations — that's always been the audience. The Callbacks/Event system, Custom Blocks API, Programmatic Template Updates, Custom File Picker, Display Conditions, and Loop Blocks are all covered in depth because that's what the team's support conversations are actually about.

See Topol Plugin details →