Message34's Users Build Email Templates 3x Faster with Topol Plugin
Message34, makers of a scalable, end-to-end email marketing platform, needed a modern, flexible email editor that its users could operate without technical knowledge, and which its team could integrate and maintain without significant ongoing effort.
They chose Topol Plugin for its intuitive, drag-and-drop interface, easy integration, and high stability.
Contents
Executive Summary
Key Outcomes:
3x faster template creation (from 30-40 minutes to 10-15 minutes per template)
30 labor-hours saved monthly per client, on average
30% reduction in support requests related to email design
Solution Overview:
Topol’s intuitive drag-and-drop interface means Message34's users need no technical knowledge to build professional email templates
Smooth integration process and fast support from the Topol team made the switch to Topol Plugin quick
Stable, low-maintenance plugin frees up Message34's technical team to focus on core platform development
“Across our user base, as well as our own product and marketing teams, we saw that template creation time accelerated threefold, from 30-40 minutes per template to 10-15 minutes. This adds up to an average saving of 30 hours per month per client.”
— Mehmet Erişen, Product Manager of Message34
Full Case Study
Message34 is a technology platform that provides brands with end-to-end, multi-channel communication and email marketing infrastructure. Accessible via API, SMTP endpoints, or a web interface, it supports bulk and transactional email sending, as well as communication via text messages, push notifications, and WhatsApp.
Email is at the core of Message34's offering, so an easy, capable email template editor is a critical component of the platform.
The Challenge: A Limited Editor Burdening Users and Message34 Support
Before integrating Topol, Message34 had a built-in email editor that was functional, but which lacked the modern capabilities that users increasingly expected. Notably, it had no intuitive drag-and-drop interface. Creating and editing templates was therefore a cumbersome process, and users were regularly turning to Message34's support and design teams for help.
This created a bi-directional bottleneck: users were frustrated by the slow template creation process, and Message34's internal teams were spending too much time fielding avoidable requests. Preparing a single email template took an average of 30-40 minutes.
Message34 wanted to give users a modern, self-service email design experience, and reduce the operational overhead that came with supporting a limited tool.
The Solution: A Drag-and-Drop Editor That Anyone Can Master
After recognizing that their existing editor was holding users back, Message34 went looking for a modern, embeddable alternative. They chose Topol Plugin for its intuitive, drag-and-drop interface and easy integration.
“Integration of Topol Plugin went smoothly thanks to the SDK and documentation; whenever we had questions, we received quick responses and clear guidance. And our users love it.”
— Mehmet Erişen, Product Manager of Message34
Message34’s users can now create professional email templates independently, and without training.
Moreover, Topol Plugin's stability and low maintenance requirements freed up Message34’s engineering resources for higher-priority tasks.
The Outcomes: 30 Hours Saved Per Month Per Client (Average)
The impact of the Topol integration was both immediate and measurable.
“Across our user base, as well as our own product and marketing teams, we saw that template creation time accelerated threefold, from 30-40 minutes per template to 10-15 minutes. This adds up to an average saving of 30 hours per month per client.”
— Mehmet Erişen, Product Manager of Message34
At the same time, Message34’s support requests related to email design fell by around 30%. Users who previously needed help navigating a limited, unintuitive editor can now build templates on their own, and the quality of the templates they produce has improved noticeably in the process.
Message34 has been using Topol Plugin for over five years, and plans on continuing to expand its template library, providing more pre-built blocks for its users, and integrating new Topol features as they become available.
Sign up for a free trial of Topol Plugin today.