How The Belgian Centre for Guide Dogs Accelerated Email Design with Topol PRO
The Belgian Centre for Guide Dogs (BCG), a non-profit organization providing guide dogs to people with visual impairments, were struggling with the email editor inside their mailing platform. The editor was not as flexible or intuitive as they needed it to be, and it didn't handle language variations well. BCG needed a tool that would enable their team to create professional, on-brand emails in multiple languages, without touching HTML directly, and then easily export them to the mailing platform.
They chose Topol PRO for its drag-and-drop editor, its reusable bilingual templates, and easy HTML export to their sending platform.
Executive Summary
Key Outcomes:
Much faster email production and template changes, thanks to Topol's intuitive interface and reusable blocks
Labor hours moved to content and creativity, where they add the most value
Solution:
Topol PRO - a drag-and-drop editor that builds emails from blocks instead of code
Reusable bilingual templates, keeping Dutch and French versions consistent
HTML export straight into Salesforce Pardot, leaving the existing sending workflow unchanged
With Topol PRO, we can focus on our content and communication strategy instead of dealing with HTML. That's what really adds value.
— Yentl Van de Velde, Marketing and Communications Manager at the Belgian Centre for Guide Dogs
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Full Case Study
Belgisch Centrum voor Geleidehonden (The Belgian Centre for Guide Dogs, or BCG) is a Belgian non-profit organization that has trained and provided guide dogs to people with visual impairments since 1990. As a non-subsidized organization, BCG relies on donations, volunteers and the support of their community to continue their work, so clear and engaging communication is an important part of how they build relationships.
They send email in both Dutch and French.
The Challenge: A Great CRM, with an Email Editor Too Basic
BCG's CRM and mailing platform, Salesforce Pardot, is very useful for managing contacts, campaigns and communications, but designing a polished email inside it requires working directly with HTML, which can be tedious.
Anytime a communication was sent out in Dutch and French, it had to be created and formatted twice. This, in turn, meant that it was hard to keep designs 100% consistent.
BCG was satisfied with Pardot and didn't want another mailing system. They wanted a design tool that would work alongside Pardot.
The Solution: Intuitive Email Design with Topol PRO, Quick Export to Salesforce Pardot
BCG chose Topol PRO, the standalone version of Topol's drag-and-drop email editor (the other version is the embeddable plugin for dev teams). It enables teams to build emails from reusable blocks instead of code, so any team member can produce a professional, on-brand mailing without touching HTML.
As part of the migration to Topol, BCG translated their email structure and visual identity into reusable templates. The team needed no training, and the few support requests they did raise were handled promptly by Topol.
The templates now save significant time, and multi-language versions can be easily produced and managed from one template. This keeps all communication consistent.
After a template is designed in Topol, the sending workflow stays exactly the same.
“We design an email in Topol, export the HTML, and then use it immediately in Salesforce Pardot, where we manage contacts, campaigns, and sending. It's exactly the workflow we were looking for.”
— Yentl Van de Velde, Marketing and Communications Manager at Belgisch Centrum voor Geleidehonden
The Outcomes: Faster Mailing, Better-Spent Hours
The design and formatting stage of each larger mailing is now completed much more quickly than when emails were built directly in the CRM's native mailing environment, especially when communications are going out in both Dutch and French. And when a template needs changes, the team can quickly adjust it and move on, instead of working with raw HTML.
For a donation-funded organization, this kind of efficiency in crafting communications is essential.
“With Topol PRO, we can focus on our content and communication strategy instead of dealing with HTML. That's what really adds value.”
— Yentl Van de Velde, Marketing and Communications Manager at Belgisch Centrum voor Geleidehonden
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