YourPCM Limited Builds Emails 2x Faster Across Four SaaS Products with Topol
YourPCM Limited runs four SaaS products serving different vertical markets, all of which depend on email. They needed an easy editor that would allow them and their customers to create mobile-friendly email layouts - with drag-and-drop editing, templates, and desktop and mobile preview - instead of the manual formatting that their rich-text editor required.
They chose Topol Plugin for its drag-and-drop editing, desktop and mobile previews, and documentation clear enough to integrate with an AI assistant.
Executive Summary
Key Outcomes:
2x faster email creation for YourPCM Limited
YourPCM's customers are satisfied with Topol's email editor
Solution:
One embedded editor across four SaaS products: YourPCM, YourBOT, YourPING, and sBlogIt!
Desktop and mobile previews, plus intuitive, drag-and-drop editing with templates
Easy AI-assisted integration thanks to Topol's clear documentation (no support requests necessary)
Topol has probably doubled the speed at which we build emails. [...] And our customers - once we'd shown them how to use it and how it can be customised, they were all for it.
— Steffi Lewis, Founder of YourPCM Limited
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Full Case Study
YourPCM Limited is a multi-SaaS company working across different vertical markets, which builds and maintains four products: YourPCM, a CRM for UK small businesses covering contact management, business discovery, and email outreach; YourBOT, an AI chatbot that answers website visitors and captures leads; YourPING, a daily check-in service that alerts trusted contacts when someone living or working alone misses a check-in; and sBlogIt!, a done-for-you blogging service.
Each of these products sends automatic email communications to its users, and users of the CRM need it to send emails to their customers, so the email editor is an important component for YourPCM Limited.
The Challenge: Mobile-Friendly Emails Without the Formatting Work
Before Topol, email creation in YourPCM Limited's products went through an open-source rich-text editor. But the editor fell short in one specific way: email layout has to look right on a phone as well as on a desktop. Ensuring this required manual formatting of every message.
It was therefore essential to find an email editor that could properly optimize for mobile email.
The Solution: One Drag-and-Drop Editor Across All 4 Products
YourPCM Limited tested Topol Plugin - a drag-and-drop email editor that runs inside a host application, so the application's own team and users can build emails without leaving the host.
Topol Plugin is a JavaScript component that runs in the browser, and YourPCM Limited's products run on server-side code with an SQL Server database behind them, so a major question at the start was how easily they could integrate it. But they were able to do it completely independently using an AI assistant.
“We gave ChatGPT Topol Plugin's documentation URL and we worked through it together. We've not needed to speak to support, because the documentation was good enough for AI to help us.”
— Steffi Lewis, Founder of YourPCM Limited
YourPCM Limited embedded Topol across their whole platform, replacing the old editor for all email-creation jobs:
The company now uses Topol to design all its automated lifecycle emails, like ones that welcome a new subscriber to YourPCM, YourBOT, and YourPING, or the sBlogIt! emails that ask clients for their raw ideas (which it will use to build their next post).
Customers of YourPCM (the CRM) use it to build their own newsletters and outreach emails.
The Outcomes: 2x Faster Email Creation, Customers Who Happily Build Their Own Campaigns
By implementing Topol Plugin, YourPCM Limited streamlined the email creation experience for themselves and the users of their products.
“Topol has probably doubled the speed at which we build emails. There was a lot of fiddling about with formatting, and now there's not. And our customers - once we'd shown them how to use it and how it can be customised, they were all for it.”
— Steffi Lewis, Founder of YourPCM Limited
Topol Plugin now runs in every product the company operates, and is used for everything from CRM onboarding emails to notifications from their blog service.
“Topol is part of all our platforms, and we can't see that changing anytime soon.”
— Steffi Lewis, Founder of YourPCM Limited
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