Dark mode adjusts or inverts colors in emails to reduce eye strain. Many email clients apply dark mode automatically, which can significantly change how an email appears.
How Dark Mode Affects Layout
Dark mode can invert backgrounds, reduce contrast, and alter images. These effects often surface during email previews or when performing cross client testing.
Practical Design Strategies
Common strategies include transparent images, avoiding hard-coded background colors, and ensuring strong contrast. Reviewing real email rendering output is critical.
Balancing Design and Reliability
Perfect parity between light and dark mode is rare. Teams focus on maintaining readability and responsiveness using proven responsive email patterns.
Dark Mode and Topol
Topol helps teams build emails that behave predictably in dark mode by encouraging safe design patterns. Learn more at Topol or sign up at Topol signup.