A bulletproof button is an email button built to render consistently across all major email clients. It typically uses a combination of HTML and inline styles to avoid CSS features that are poorly supported.
Why Bulletproof Buttons Are Necessary
Standard HTML buttons often break in Outlook and other strict clients. Bulletproof buttons ensure calls to action remain clickable and visually consistent. They are commonly used alongside email buttons and clearly defined call to action patterns.
Accessibility Considerations
A good bulletproof button must remain accessible. Proper contrast, readable text, and logical markup support screen readers and align with accessible email best practices. Teams often distinguish between a general CTA and a specific CTA button.
Where Bulletproof Buttons Are Used
Bulletproof buttons are common in marketing and transactional emails where reliability directly impacts conversions.
Bulletproof Button and Topol
Topol generates bulletproof buttons automatically, ensuring consistent rendering without manual coding. Learn more at Topol or create an account at Topol signup.