What Should Actually Be in Your Newsletter?

Whether you're writing a business-to-consumer (B2C) newsletter or a business-to-business (B2B) newsletter, worthy topics include, but are not limited to, the following:

• In-depth resources: Share ebooks, white papers, or manuals that help readers solve a problem or learn a new skill.

• Curated content digests: Round up your best blog posts, articles, or third-party resources into one convenient package that saves your readers time.

• Human stories: Highlight interviews with employees, partners, or customers that showcase authentic voices and experiences.

• Social proof: Use testimonials, reviews, or product samples to build trust and demonstrate results.

• Exclusive promotions: Announce upcoming sales, seasonal offers, or subscriber-only discounts.

• Behind-the-scenes insights: Show how your team builds products, solves challenges, or celebrates milestones - content that builds connection and transparency.

• Educational how-tos: Provide step-by-step guides or tutorials that deliver quick wins for your audience.

• Industry trends: Share news, research, or expert commentary that positions your brand as a thought leader.

By mixing evergreen resources with timely updates, you’ll keep your newsletter fresh, relevant, and worth opening every time.

There are quite a few things that you can gain from sending newsletters to their customers.

Newsletters can be very useful to a business, especially when promoting your products and services. A newsletter can alert customers to new products that they may not be aware of.

For example, your business might want to launch a new product on your website and make sales. This newsletter will inform your customers about these products and their release dates.

A newsletter is one tool you can use to keep your users engaged. It helps to inform them about your products, services, and latest news. This constant engagement can help bring more traffic to your website and help you stay top of mind.

It's a good idea to have different versions of your newsletter for different target groups. For more information on this, see our article about segmentation in newsletters.

To spread the word about your business, a newsletter should be at the top of your list. This strategy helps to spread information about your products and services faster. It also helps to bring more potential users to your business page.

A newsletter can assist in disseminating information your clients should know. Refrain from relying exclusively on a message on your website or a post on social media. Newsletters are the most reliable and efficient method of disseminating news.

One cool thing about newsletters is that they can complement other marketing strategies. For example, you can use your newsletter to increase social media engagement and attract new followers. How? By asking your subscribers to follow you on your social media pages.

A newsletter is an easy way to show your products and services to non-paying contacts, or upgrade offers to paying contacts!

Topol PRO is an email editing app that gives you the tools to transform every newsletter into engagement, trust, and profit. Here’s how using Topol makes all the difference:

• Design that demands attention - drag-and-drop editor + hundreds of polished templates = beautiful, mobile-friendly emails that draw readers in from the subject line.

• Brand consistency, zero headaches - lock in fonts, colors, logos, and content blocks so every newsletter feels unmistakably yours.

• Save time with reusable sections - headers, footers, legal blocks, or promos you want across all issues? With features like Synchronized Sections, you update once, and it’s live everywhere.

• Reach multiple audiences without doubling work - multi-language support and personalized content ensure each newsletter version feels relevant to each reader segment.
  
  

Don’t let your newsletter be just “another email” in people’s inboxes. Try Topol for free, build your first high-impact newsletter using our templates, and see how little time it can take to make big sales, loyal readers, and lasting brand value.