Email Marketing

How to Create an Effective Newsletter Strategy to Drive Traffic and Engagement

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Tereza Zemanova  |   August 24th, 2023

10 Min.  read

Have you ever checked your mail to see messages from top businesses advertising something new? Businesses have placed their focus on newsletters because they help inform their customers. In addition, they also act as a good marketing strategy to increase sales and drive traffic. But before you can get the best out of this pot of gold. You must prepare your newsletter to be written and planned carefully. 

Image preview for article: How to Create an Effective Newsletter Strategy to Drive Traffic and Engagement

How can you go about this? One important thing to note is that newsletters are best used to educate the audience about your business and products. It shouldn't be entirely focused on making sales.

The following are ways to create an effective newsletter that will help bring traffic and engagement.

How to create an effective newsletter strategy plan to drive traffic and engagement

Start with some good ‘ol research

All newsletter campaigns must start with a research. 

Research on what, you ask?

Well, a research to figure out what your subscribers are looking to buy and what can spark engagement. For instance, if you're an eCommerce business specializing in the delivery of home appliances, you want to research the needs of the people who use such products. This kind of research will help you understand the pain points of your various prospects. That way, you will know what to send to everyone in your newsletters.

For example, a newsletter containing HVAC tips may better suit your HVAC customers but not your smart speaker buyers, even though they're both home appliance customers.

Consider a welcome campaign

Once you've understood the kinds of newsletters you'll be sending, it's time to develop the manner of your approach. 

The first way to create an effective newsletter is to try to create a relationship with your new subscribers. Use words of appreciation like “Thank you” when starting your newsletter. It shows you are grateful for joining your list.

The CEO of HowSociable recommends using ‘wit, humor, smileys, and other gestures that denote happiness and positive feelings.”

Aside from using words of appreciation, ensure that you deliver on what you promised your subscribers before they subscribe to your newsletter. Suppose you promised them a bonus on goods or free products for subscribing to your newsletters. Ensure that they get this discount, as you wouldn’t want to build your new relationship on lies. Would you?

Personalize your approach

Creating a personalized newsletter is another way to create an effective newsletter. Adding the names of subscribers to your newsletter makes it easy to pass information faster. It also shows you are keeping track of their activities on your business website. While, CEO of andcards coworking space software believes to improve your engagement and conversion rates by 27%.

Luckily for you, we have developed - the perfect tool that you can use to create personalized newsletters for your customers.

Make your newsletter short and straightforward

It's essential that you make your newsletter short and straightforward. Think of things you feel are relevant to that user before sending them a newsletter. Remember, the newsletter aims to give your customers useful, relevant, and impactful information. 

Stuffing your newsletter with too much information will make the user lose interest and possibly not read it. You should include information that you feel will help drive engagement.


A newsletter is something you will be sending quite often to your subscribers. Therefore, you must have a proper plan in place to serve as a guide when making them.

Ensure that your newsletter is responsive to all screen

You might be wondering why this is part of the tips. Well, your newsletter must be easy for people to read on all devices. You should ensure that your newsletter does not look funny when people open it on their devices.

Imagine opening a newsletter on your mobile device, and then having to zoom in and out to read the content. How annoying would that be? That's exactly how your readers would feel if your newsletters aren't optimized for mobile responsiveness.

Always ensure that your newsletter can be read on all devices and support different operating systems.

Have a good subject line

As you already know, the newsletter is intended to increase engagement for your business. The main goal of a newsletter is to pass relevant information to your audience. It also doesn’t mean that your newsletter should be boring. This is why you must pick a subject line that interests your readers. Use a subject line like “New release,” “discount sale,” or anything else you feel will get your audience's attention.

Not only should you focus all your attention on the subject line alone, but ensure that what you put in the newsletter is grammatically accurate and free from errors before sending them out to your subscribers.

Give readers engaging content with calls to action

Any business will always gain engagement from a well-written newsletter. Your readership must be considered when writing a newsletter. It's crucial that you create content that your subscribers will find interesting. That's why you must keep your newsletter straightforward. All of the extras in it are not necessary.

Try adding a call to action to your newsletters once again. This can direct visitors to a product page or your website. Ensure the CTA links in your mailings are also fully functional and easy to find. 

Ask for feedbacks

Feedback from your subscribers will help you improve your newsletters. It tells you what your users like or don’t like. Keep in mind that this feedback can be positive or negative. No matter how it comes, it will help you better serve your users.

Also, feedback can be used to improve your relationship with your readers, and it can help to improve your overall product delivery to your users.

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