How Agencies Use Topol Plugin in CRM to Deliver Client Campaigns Faster
Every agency with a custom CRM faces the same issue: clients want a reliable email editor that works perfectly. What starts as a simple request for drag-and-drop email creation often turns into months of development challenges, compatibility problems, and endless client complaints. Some agencies, however, have figured it out. They launch client campaigns in hours instead of days, keep clients satisfied with high-quality emails, and let developers focus on more important tasks. Here’s how they do it — and why building your own email editor might be the biggest mistake you’ll ever make.
The Pain of Building Your Own Editor
Agencies that develop their own CRM platforms often face the same client request: “We want to create and send emails directly within the system.” At first, adding a simple drag-and-drop builder for text and images might seem achievable.
In reality, email editing is one of the most challenging features to deliver and maintain. Campaigns must appear consistently across Gmail, Outlook, Apple Mail, many smaller email providers, and every mobile device. That requires endless testing, troubleshooting, and frustration.
Today’s clients expect more than just text and image blocks. They want buttons, videos, GIFs, and responsive layouts. They also expect personalization with merge tags, product feeds, and built-in conditional content. Additionally, teams need collaboration tools like autosave, comments, and version history — plus secure hosting for images and files without slowing down campaigns.
Building and maintaining this in-house can take years, draining resources that should be allocated to strategy and campaign delivery.
How Agencies Solve This with Topol Plugin
Instead of reinventing the wheel, smart agencies embed the Topol Plugin directly into their CRM. To clients, it looks and feels like a native editor. To the agency, it instantly provides a feature-rich solution that would otherwise take years of development.
Topol Plugin delivers a professional drag-and-drop experience with responsive templates, rich content blocks (text, images, buttons, GIFs, video, HTML), and reliable rendering across all major inboxes and devices. For writing support, the AI assistant can rephrase text, shorten copy, or generate preheaders on the fly.
One of the Plugins' biggest advantages is flexibility. Agencies can easily brand the editor to match their platform — including colors, fonts, UI labels, and even which blocks are available. On the technical side, developers can go further with custom API endpoints, personalized blocks, and integrations with their own file manager or storage solutions. In other words, you’re not just embedding an editor — you’re embedding one that adapts to your product and your clients’ workflows.
Examples of How Agencies Use the Topol Plugin
Approvals in Hours, Not Days
Traditionally, agencies manually coded emails, exported screenshots, and waited for client revisions. With Topol integrated into the CRM, clients edit and comment directly in the template. Teams see changes in real time, reducing approval cycles from days to just a few hours.
E-commerce in Minutes
For e-commerce agencies, product feeds save a lot of time. Once connected, marketers just drag products into a template — and blocks automatically fill with names, prices, images, and links. What used to take an entire day now takes less than an hour, with fewer mistakes and no need for developer assistance.
Simple Personalization
Targeting customer segments no longer requires complex rules or coding. With conditional content, marketers can visually create section variants directly in the editor — one for loyal customers, another for new subscribers. Personalization becomes quick, flexible, and can be done without IT support.
No Hosting Hassles
Agencies avoid the hassle of managing storage systems by connecting the Topol Plugin to AWS S3, Google Cloud, Cloudflare R2, or even their own self-hosted storage. Assets remain secure, load quickly, and never break — which means no more support tickets about missing or slow images.
Smarter, Faster Copywriting
Whether it’s refining subject lines or rephrasing clunky copy, the built-in AI assistant keeps campaigns moving. Clients can generate ideas, expand drafts, or polish their text instantly, eliminating writer’s block and speeding delivery.
Case Study: From Days to Hours
A European digital agency transformed its email workflow after integrating the Topol Plugin into its custom CRM.
Before the Topol Plugin: Every campaign had to be manually coded, exported as a PDF or screenshot, and sent to clients. Feedback went through multiple rounds, and it could take three to four days to approve one newsletter.
After the Topol Plugin: Clients edited their own templates directly, left comments on sections, and previewed campaigns in real time. Approvals that previously took days now took less than 24 hours.
The agency reported a 70% reduction in production time per campaign, allowing developers to focus on higher-value projects rather than repetitive coding.
The Smarter Way Forward
Building an email editor in-house might seem like a quick fix, but it quickly turns into a long-term hassle of testing, bug fixes, and endless feature requests. Topol Plugin eliminates that hassle, providing agencies with a modern, customizable editor that clients love — without years of development.
The result? Campaigns delivered faster, happier clients, and teams focused on strategy instead of troubleshooting.
Agencies worldwide are already saving time and running more effective campaigns with Topol Plugin. Maybe it’s time your agency did too.