Email Templates You Need to Have

One company that has seemingly perfected the email template is AirBnb. This brand has gone out of its way to make sure the messages that it produces are simple and easy to understand. They use a formula that involves an image, a small amount of text, and a call-to-action for the reader.

That combination of elements is all that is often necessary for AirBnb to enjoy high email open rates and plenty of well-targeted customers. With that in mind, it is important to think about ways to simplify the messages that you send out to your customers.

After all, you surely don't want to get yourself into a spot where you are making your messaging too complicated for them to understand. You can avoid all of that by keeping it simple like AirBnb.

Discovery Creative is one company that is not afraid to load up its emails with plenty of images and graphics all within the same email. They do so because they know that their audience can handle it, and they believe that their audience actually appreciates the additional facts and information that they receive in the form of these emails.

With that in mind, it is easy to understand why Discoverycreative has loaded up their emails with more information than what you would typically see in a marketing pitch. They may be a bit of the exception to the rule, but their e-mails do seem to hit their targets effectively when they need them to.

Thus, it is reasonable to take Discovery Creative at their word when they say that they get great feedback on the messages that they send to their customers.

The goal of many marketing emails is to receive feedback from the recipients. Companies need to know what kind of messages are resonating with their customers, and this means sending out messages asking for feedback.

After all, if they receive feedback on their efforts, then they can know with greater certainty what is hitting just right with customers, and perhaps what is not. Either way, just knowing what kind of information their customers need to know about is a very big deal.

Tentree has done a great job of designing e-mails that specifically ask customers for feedback, but also messages that are able to truly receive the feedback provided by those customers. They always make sure to keep it as simple as possible for their customers to return their feedback if they should choose to do so.

After all, the best way to get at the true feedback offered by customers is to ask them to provide it. You aren't going to get very far if you only send messages and aren't open to hearing feedback from your customers about those messages.

That is a recipe for disaster, and you don't want to do that. Make sure you keep it as simple as possible for customers to return information to you as necessary.

Something that many email recipients respond well to is when they are provided with immediate value for having opened the email in the first place. They expect to be taken care of by the companies that want to pitch to them, and this means that they want to see something of immediate value pop out at them from their inbox.

Marvel has done this with numerous types of emails that it has sent out over the years, and that has made users far more likely to open messages from them. They know that they are going to get something valuable just for opening the email, and that makes it worthwhile to them.

If you want to hook new customers, you should probably work on ensuring you have provided them with something of value that they can take advantage of.

Otherwise, you may miss out on the opportunity to bring in more customers than you ever would have been able to otherwise. It is all a game of making sure you bring in the largest possible audience for your materials, and that is why you need to think like your customers do.